alexander girard braniff

He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. 747 Braniff Place. Youre viewing our company website where you can explore our latest workplace insights, get inspiration for your projects, download 3D models, and learn about our rich history. About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Cha-cha-cha. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. Ephemeral, disposable, they served only one purposeto let someone know "I'm here. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. Braniff Luxury. BCPL Archives", "Vitra Design Museum present Alexander Girard. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. Jetrail. He began practicing architecture and interior design in the late 1920s. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. When the partnership was dissolved in 1984, the rights to the designs of Eames, Nelson, and Girard were assigned to Vitra for Europe and the Middle East, while the Herman Miller name and program were retained by Herman Miller. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . Quick View. In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. Braniff had recently been bought by Troy Post, who worked in insurance. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. We don't want to rely on ads to bring you the best of visual culture. At Herman Miller, Girard had the freedom to express himself. View cart for details. This amount is subject to change until you make payment. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. Shop Alexander Girard furniture and designs at Design Within Reach. It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. The chair is in good condition, the upholstery is soft, the vinyl shows two small damages. . | Powered by Shopify. "People got fainting fits if they saw bright, pure color," Girard commented at the time. Photography courtesy of Braniff Airways Foundation, Copyright. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. The Flashbak Shop Is Open & Selling All Good Things. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. Learn more about how we protect your personal data by viewing our Privacy Notice. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Something went wrong. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. This amount includes applicable customs duties, taxes, brokerage and other fees. Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. For great art and culture delivered to your door, visit our shop. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. Braniff International 90th Anniversary. Sign up for Herman Miller Professional, our small business program. You can also support us by signing up to our Mailing List. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. Even when he fell in love - and that was frequently - he was never submerged by disappointment. googletag.cmd.push(function() { googletag.display('Unit4'); }); Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on allascasino.com. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. Knowing what was to follow, the venue was apposite. Ive played a lot of evil, ball-breaking women. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. More Ways To Browse Peru Blanket Alexander Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair . Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects.
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